畫冊(cè)設(shè)計(jì)需要遵循哪些原則
What principles should the album design follow
古人云：酒香不怕巷子深！但在現(xiàn)代社會(huì)卻是酒香也怕巷子深！你不宣傳，就沒(méi)人知道你的產(chǎn)品，沒(méi)人知道你的公司，所以如今企業(yè)也越來(lái)越重視自己的宣傳畫冊(cè)設(shè)計(jì)，畢竟這是一種很好的宣傳方式！那我們?cè)谧鲂麄鳟媰?cè)設(shè)計(jì)的時(shí)候需要遵守哪些基本原則呢？下面小駿為大家介紹一下。
The ancients said: the fragrance of wine is not afraid of the depth of the alley! But in modern society, the fragrance of wine is also afraid of the depth of the alley! If you don't publicize, no one knows your products and no one knows your company, so now enterprises pay more and more attention to their own publicity album design. After all, this is a good way of publicity! What basic principles do we need to abide by when designing brochures? Let's introduce Xiao Jun to you.
1、精度要保證
1. Accuracy should be guaranteed
設(shè)計(jì)的基本元素是保證內(nèi)容的準(zhǔn)確性，因?yàn)橄鄡?cè)基本上是數(shù)以千計(jì)的拷貝的打印，一旦錯(cuò)誤造成了不可估量的損失。因此，相冊(cè)內(nèi)容的準(zhǔn)確性也是非常重要的。每一個(gè)文本，每幅圖片需要仔細(xì)審查，以確保萬(wàn)無(wú)一失。
The basic element of the design is to ensure the accuracy of the content, because the album is basically printed with thousands of copies, which will cause immeasurable losses in case of errors. Therefore, the accuracy of album content is also very important. Every text, every picture needs to be carefully examined to ensure that everything is safe.
2、明確的目標(biāo)和主主題
2. Clear objectives and main themes
無(wú)論在設(shè)計(jì)相冊(cè)中使用什么創(chuàng)意，都需要以讀者為導(dǎo)向。制作圖畫書的目的也很明確，那就是給讀者看，達(dá)到一定的目標(biāo)，這樣才能促*市場(chǎng)的運(yùn)作，而不是美麗和美麗，才能創(chuàng)造性地去創(chuàng)造。相反，我們應(yīng)該了解目標(biāo)的心理，重新創(chuàng)建專輯的主題，以引起共鳴。
No matter what creative ideas are used in the design of photo albums, they need to be reader oriented. The purpose of making picture books is also very clear, that is to show readers and achieve certain goals, so as to promote the operation of the market, not beauty and beauty, and create creatively. Instead, we should first understand the psychology of the target and recreate the theme of the album to resonate.
3、突出主要內(nèi)容
3. Highlight the main content
與普通書籍不同，圖畫書可以用來(lái)表達(dá)成千上萬(wàn)個(gè)單詞甚數(shù)十萬(wàn)個(gè)單詞的故事。因此，在設(shè)計(jì)中應(yīng)注重設(shè)計(jì)思維的重*。
Unlike ordinary books, picture books can be used to express stories with thousands or even hundreds of thousands of words. Therefore, we should pay attention to the importance of design thinking in design.
4、簡(jiǎn)單明了
4. Simple and clear
顧客的宣傳手冊(cè)是一種手段，而不是目的，只能作為決策的參考。此外，在大多數(shù)情況下，讀者被動(dòng)地接收在相冊(cè)上傳送的信息，并且更容易地被感知器官吸收的信息，越容易侵入他的潛意識(shí)。不要高估讀者理解和分析信息的能力。因簡(jiǎn)單易行。
Customer brochures are a means, not an end, and can only be used as a reference for decision-making. In addition, in most cases, the reader passively receives the information transmitted on the album, and the information that is more easily absorbed by the sensory organs is more likely to invade his subconscious. Don't overestimate readers' ability to understand and analyze information. Because it is simple and easy.
5、合乎邏輯
5. Logical
任何創(chuàng)造力都需要符合一定的邏輯。如果它與不相干的事物相似，人們往往很難理解其意義。除非有慎重的表達(dá)方式，否則不應(yīng)影響廣告的說(shuō)服力，需要仔細(xì)審查違反基本邏輯的想法。
Any creativity needs to conform to a certain logic. If it is similar to irrelevant things, it is often difficult for people to understand its meaning. Unless there is a careful way of expression, it should not affect the persuasiveness of advertising. Ideas that violate the basic logic need to be carefully examined.
6、創(chuàng)造性思維的翻譯與形象化
6. Translation and visualization of creative thinking
一個(gè)撰稿人被命令與客戶的專輯頁(yè)面的標(biāo)題相匹配。這幅畫是一輛有光影的汽車，它似乎在高速行駛。他想了很久，沒(méi)有正確的表達(dá)，不情愿地用“把一切拋在后面”來(lái)顯示汽車加速的特性，但整體意義上的標(biāo)題和畫面仍然是無(wú)可比擬的，沒(méi)有生命力。因此，在性格和形象上創(chuàng)造性和創(chuàng)造性是一個(gè)好主意。
A writer was ordered to match the title of the client's album page. This picture is a car with light and shadow. It seems to be driving at high speed. He thought for a long time, without correct expression, and reluctantly used "leaving everything behind" to show the characteristics of car acceleration, but the overall title and picture are still incomparable and have no vitality. Therefore, creativity and creativity in character and image is a good idea.
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